Transform

brand initiation IP processes

Our SaaS solutions, services and consulting help you with the digital transformation of your market intelligence, portfolio management, product name creation and establishment activities.

Intellectual property workflow processes are highly knowledge intensive.

Especially in the IP initiation stages; product positioning, brand creation and establishment; one typically observes key challenges but also major improvement opportunities.

Having observed challenges in early stage IP workflows with a high variety of clients, we focussed our solution research on 4 key areas:

market analysis
portfolio management.
product name creation.
early stages of screening and pre-searching workflows.

We learned that structure, tools, methodology and data can be highly transformative when applied and integrated correctly.

Based on our experience we shaped technology and service solutions.

Common challenges in IP processes,
especially in early stage brand creation workflows:

time consuming
costly
resource intensive
predictability issues

(in project timing, cost and outcome)

failure

to deliver results

scalability issues

on variability of IP projects with internal resources and partners

difficult and unstructured process
back and forth between marketing and legal
subjective and not data-driven
slow progress
rework and cycles in your projects

struggle with global language aspects
no differentiation

same legal/searching cost for low- and medium-risk than for high-risk brands

short-lived brands overkill

no fast and cost-effective process for short-lived brands

difficult portfolio management

what are all of my brands globally, what are my competitors and their brands, ..

lack of landscape insights

incomplete view on IP landscape (markets, largest IP owners, competitors, ..)

fail late

too many candidate product names fail in later stages

many candidates, high workload

from full availability search results for many candidate product names

We shaped technology and services
that are highly transformative,
resulting in an IP workflow which becomes ...

faster

using data and analytics to supplement the creativity.
providing real-time integrated validation checks during the creation.
producing high potential product name candidates reducing rework or cycles in your process.

cost effective

integrating from-the-start screening / validation checks.
joining marketing and paralegal steps.
SaaS licences without limits on number and scope of name creations, screenings and validations.

predictable

predictable outcomes with more scientific data-driven decision making.
more predictable timing and cost due to less rework or failing of candidates in later risk mitigation steps.
data-driven progress and fail-fast on dead-end paths.

scientific

creation with ML from trademark data.
stats on distinctiveness of name constituents.
analytics on potential of new name candidates.
stats in portfolio management clustering.
linguistic models from data.

global

AI tech supports validation of global linguistic properties.
matching with global IP data sets.

precise

the solutions provide precision in decision making, with clear analytics on the potential of each candidate product name.
you can focus and move forward with the highest potential product name candidates.